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Three Editing Techniques To Make Your Writing Much Better

From the Book, The Halbert Copywriting Method

Good writing comes from editing.

I haven't seen any great writers claim their first drafts are amazing.

In fact, they talk about how crappy their first drafts usually are.

The power comes from editing it.

Today, I'll share three editing techniques that help me make my copy much better. I’ve learned this from the book, The Halbert Copywriting Method by Bond Halbert.

Approach Your Draft With Fresh Eyes

When you approach your first draft with fresh eyes, you are looking at your copy from a different perspective.

This helps you spot mistakes.

The more time you let your copy rest the better you will edit later.

Cut Down The Words By 10%

Stephen King calls this the 10 percent rule.

Let your copy sit for a while and when you are back eliminate at least 10 percent. As you start doing this you will realize there is a lot of fluff in your writing. This will make your writing more clear and crisp.

Read Out Loud

Reading out loud will save your copy from bad sentences, bad grammar, and bad words. And, help you with your voice as well.

This technique is guaranteed to make your writing smoother for your readers to understand.

- Noman Shaikh

P. S.

This newsletter is about actionable and easy-to-digest information from books. It is not specific to a genre of books. Any book that’s interesting will be broken down and shared here. If you have a suggestion, let me know.

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